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Bright Yellow began before Coldplay even wrote that song. Everyday since, we’ve been making the world a little bit brighter.

Our purpose

Branding is more than a logo. It’s more than a product or a service or a company name. It’s about creating a feeling, a sensation, a taste, a smell, a sound, a memory, a desire. It should excite and ignite and give your customers an experience that adds value to their lives. Branding is about people.

At Bright Yellow, we are a team of people-focused designers who are committed to building brands that enrich lives and forge unforgettable experiences.

We achieve this by taking an empathetic approach to problem solving. This means we take time first to understand our client’s end customer and then put the needs of that customer at the forefront of every creative decision we make.

We believe that connecting people to brands can enrich lives, create change, question thinking and improve systems. We believe that, through design, we can create a brighter world.

Our process

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Project briefing

Initial briefing begins via email, a phone call or face-to-face (usually with coffee).

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Discovery phase

Depending on the scope of the project, we may suggest doing a discovery phase. This entails a guided workshop to deconstruct your brand and get to the heart of your customers' needs.

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The magic happens

We spend time thouroughly considering the end user and then put together concepts that will speak directly to them.

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Refining the ideas

We take your feedback on board and start to refine and develop the concept in line with your comments. We include 3 rounds of changes in all our quotes.

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Creative development

We work with you to finalise a list of deliverables and to create the best possible outcome for the project.

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Brightening the world

The campaign goes live, happy days!

Branding is strategic. It shows the human face of your organisation, product or service. It communicates your characteristics, values and attributes. Done well, it will change the landscape of your business.

Our services

Brand experience

Customer empathy + insight
Organisational values
Vision + purpose
Brand architecture
Customer experience
Brand impact
User experience

Brand personality

Creative strategy
Logos + identities
Brand stories
Visual + spoken language
Brand guidelines
Tone of voice

Brand execution

Campaign concepts + rollout
Corporate + creative collateral
Annual reports + publications
Packaging, retail + environments
Social media branding
Interior branding
Wayfinding systems + signage
Website design
Digital advertising
App interface design

Discovery Phase


Need a customer-focused design strategy? Find out how a discovery phase could take your business to the next level.

Graphic Design


Our Brisbane graphic design studio offers a wide range of print and digital services.

Web Design


Convert your customers with a slick website. We design and develop from start to finish.

Masters of design. Creators of brand happiness.