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Branding Tag

It’s a question that often gets thrown around a meeting room and then quickly overlooked, mostly due to budgeting reasons or a lack of understanding of what a brand agency actually does. Investing in design is one of the most important decisions that a company can make and trusting a brand agency to uphold the integrity of the brand is paramount. Here’s a few reasons why collaborating with a brand agency...

January is the perfect time to reflect on the year that has been and resolve to make the year ahead just that little bit better. Some of us vow to hit the gym more, drink less, be better with finances and get out and meet new people but what about your business New Years resolutions? You can easily apply those same goals to your brand. Here are a few branding resolutions...

You have a brief in hand, you’re at the starting gates and you’re champing at the bit to run a winning race on your next campaign. But backing the right design team can sometimes feel like a bit of a gamble. In such a large, competitive field, the decision can almost be overwhelming. [vc_empty_space height="30px"] Here are 5 tips on how to get the best bang for your buck. [vc_empty_space height="20px"] Factor 1: The right...

To ensure the success of your business, it is vital to have an excellent understanding of your customer and their needs. If you don’t know who they are and what they think of your company, then how are you going to create a marketing strategy that speaks to them? Your next campaign will be like throwing design darts hoping that one might reach the target. So before you start planning your...

Now that we’ve all had a moment to catch our breath from the mad dash to the finish line that is the end of financial year, it’s time to start planning the year ahead and get onto allocating your design budget (cue coffee). Here are a few things to consider as you sit down to tackle that mega spreadsheet again this year: [vc_empty_space height="20px"] 1. Set your goals. Perhaps you are wanting to build...

Do you have a design strategy at play? To succeed in today’s ever challenging marketplace, businesses need to evolve and create unique and considered strategies. In other words, you need to stand out. To be ahead of your competitors, it is imperative to differentiate yourself from the pack, a task that may seem complex and involved. We believe that integrating a design strategy in your company can contextually innovate your business...

Okay, so your logo rocks, your product is un-flippin believable and your service is out of this world amazing. What else is there? Well it’s definitely a fabulous start, but designing a kick-ass identity is only one tiny component of delivering a superhero strong brand. A pretty logo alone won’t secure you an army of loyal customers, but hit them with hulk-like brand and you may be able to do just...

With the rise of social media and the sophistication of the cyber world, online marketing is now the dominant medium employed by companies to promote their brand with many opting to focus solely on a digital output. So is there really a place for traditional media in today’s digital world? Absolutely! Not only does print design perform better in some sectors than others, the most successful and powerful campaigns are ones...