Bright by design

About

We’re Bright Yellow, a strategy, brand and design consultancy in Brisbane.

We work with ambitious organisations doing things worth caring about—advancing research, building new ideas, solving difficult problems and creating positive change.

Our role is to help those ideas move forward. To ask the right questions. Find the clarity in the complexity. Bring people together. Build belief. And turn good thinking into something people can understand, connect with and get behind.

Because bright ideas are only the beginning.

The bright bunch

We’re a small team of strategists, designers and thinkers who like solving things together.

There aren’t layers of account management between you and the people doing the thinking. The people in the room at the beginning stay close to the work all the way through.

Better conversations, fewer things lost in translation and relationships that feel more like a partnership than a handover.

Georgie Kropman

Strategy Director / Owner

Rachel Pisasale

Creative Director / Owner

Kirsten Senese

Senior Brand Designer

Ash Lomas

Senior Digital Designer

Sienna Wendt

Motion Designer

Gnocchi

Chief Pawsitive Officer

Our story

Bright Yellow started in 2008, in a spare bedroom, with a big idea: do good work with good people and see where it takes us. Turns out, it took us somewhere pretty great.

We grew a team, built a business and learned a lot along the way. And as we grew, the briefs changed too. They became less about what something should look like, and more about figuring out what it should be.

Clients started bringing us ambitious ideas, complex challenges and problems that didn’t have an obvious answer.

We kept saying yes to those problems. And slowly, we got good at solving them.

Today, we’re a focused, female-led team of strategists and designers helping important ideas move forward. We ask questions, find the thread and bring strategy, brand and design together to create clarity, belief and momentum.

A lot has changed since that spare bedroom. Our belief in doing good work with good people hasn’t.

We’re a small team, so roles don’t come up often. But we’re always keen to meet thoughtful designers, strategists and creative people who care about good work, good people and doing things properly. Sound like you? Drop us a line to say ello!

Say ello

The Bright Yellow way

These aren’t aspirations on a wall. They’re how we work—how we treat each other, partner with our clients and approach the work.

Spread happy

Warmth isn’t something we perform. It’s how we work. We believe better relationships lead to better conversations, better thinking and better work. We take the work seriously, without taking ourselves too seriously.

Hero health

Good thinking needs headspace. We protect the energy of our people through sustainable workloads, real flexibility and a culture that values life outside of work. It’s also why we choose fewer clients and deeper relationships.

Shine bright

We ask the harder questions, challenge the brief when it needs it and push the thinking further. Whatever we’re working on should be better for Bright Yellow having been part of it. Bright by name, bright by nature.

Slay together

Different strengths, shared standards. We back each other, bring the right people to the problem and share the responsibility for making the work great. That extends to our clients too—partners in the thinking, not just the making.

In good company

We work closely with ambitious organisations and the people behind them. Some relationships span a project. Others span years. The best ones feel less like client and supplier, and more like one team working towards something that matters.