Branding is more than a logo. It’s more than a product or a service or a company name. It’s about creating a feeling, a sensation, a taste, a smell, a sound, a memory, a desire. It should excite and ignite and give your customers an experience that adds value to their lives. Branding is about people.
At Bright Yellow, we are a team of people-focused designers who are committed to building brands that enrich lives and forge unforgettable experiences.
We achieve this by taking an empathetic approach to problem solving. This means we take time first to understand our client’s end customer and then put the needs of that customer at the forefront of every creative decision we make.
We believe that connecting people to brands can enrich lives, create change, question thinking and improve systems. We believe that, through design, we can create a brighter world.
Customer empathy + insight
Vision + purpose
Logos + identities
Visual + spoken language
Tone of voice
Campaign concepts + rollout
Corporate + creative collateral
Annual reports + publications
Packaging, retail + environments
Social media branding
Wayfinding systems + signage
App interface design
We can create a customer-focused design strategy through a discovery phase.
Our Brisbane graphic design studio offers a wide range of print and digital services.