Branding is more than a logo. It’s more than a product or a service or a company name. It’s about creating a feeling, a sensation, a taste, a smell, a sound, a memory, a desire. It should excite and ignite and give your customers an experience that adds value to their lives. Branding is about people.
At Bright Yellow, we are a team of people-focused designers who are committed to building brands that enrich lives and forge unforgettable experiences.
We achieve this by taking an empathetic approach to problem solving. This means we take time first to understand our client’s end customer and then put the needs of that customer at the forefront of every creative decision we make.
We believe that connecting people to brands can enrich lives, create change, question thinking and improve systems. We believe that, through design, we can create a brighter world.
Initial briefing begins via email, a phone call or face-to-face (usually with coffee).
Depending on the scope of the project, we may suggest doing a discovery phase. This entails a guided workshop to deconstruct your brand and get to the heart of your customers' needs.
More on the discovery phase
We spend time thouroughly considering the end user and then put together concepts that will speak directly to them.
We take your feedback on board and start to refine and develop the concept in line with your comments. We include 3 rounds of changes in all our quotes.
We work with you to finalise a list of deliverables and to create the best possible outcome for the project.
The campaign goes live, happy days!
Customer empathy + insight
Organisational values
Vision + purpose
Brand architecture
Positioning
Customer experience
Brand impact
User experience
Creative strategy
Naming
Logos + identities
Brand stories
Content
Visual + spoken language
Brand guidelines
Tone of voice
Campaign concepts + rollout
Corporate + creative collateral
Annual reports + publications
Packaging, retail + environments
Advertising
Social media branding
Interior branding
Wayfinding systems + signage
Website design
Digital advertising
eNewsletters
App interface design
We can create a customer-focused design strategy through a discovery phase.
Our Brisbane graphic design studio offers a wide range of print and digital services.
Convert your customers with a slick website. We design and develop from start to finish.
