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Brand Strategy

Posted on July 13, 2020
Brand Strategy, Customer Experience

Now that restrictions are easing in many states, how do businesses recover and re-connect to their customers post-coronavirus? Unfortunately, there is no quick fix. No magical solution that will suddenly take everything back to the way it was before the pandemic. The world has changed forever. Not only has the entire business landscape changed, so has the demand for different products and services. There's been a shift in customer behaviours and needs,...

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Posted on February 10, 2020
Brand Strategy, Customer Experience

This International Women's Day, Bright Yellow is celebrating two years of Womentor — a global mentorship program for women in graphic design. This event is an excellent opportunity for people in the industry to meet and connect. If would like to get to know some pretty awesome women who love design and smiling a lot – then please come along! Please note, you do not need to be a part of the...

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Posted on January 31, 2020
Brand Strategy, Customer Experience

As we increasingly opt for auto-reply systems and customer service bots on our digital platforms, the question begs to be asked — has our hyper-connected world resulted in reduced human interaction? [vc_empty_space height="20px"] Our world is becoming more and more connected by the day. Huge technological advancements have defined the last decade and paved the way for a new breed of consumer, the “connected customer”. Connected customers (who overwhelmingly make up a large...

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Posted on May 11, 2018
Brand Strategy

The cost of getting a logo wrong can far outweigh the cost of hiring a good brand agency to get it right. Quality logo design is more complex than many people give it credit for. Whether you are starting a business from scratch or updating an existing brand, developing a kick-arse logo is pivotal to the success of your branding. So what are the essential qualities of a great logo? Here are...

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Posted on February 23, 2018
Brand Strategy

It’s a question that often gets thrown around a meeting room and then quickly overlooked, mostly due to budgeting reasons or a lack of understanding of what a brand agency actually does. Investing in design is one of the most important decisions that a company can make and trusting a brand agency to uphold the integrity of the brand is paramount. Here’s a few reasons why collaborating with a brand agency...

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Posted on January 18, 2018
Brand Strategy

January is the perfect time to reflect on the year that has been and resolve to make the year ahead just that little bit better. Some of us vow to hit the gym more, drink less, be better with finances and get out and meet new people but what about your business New Years resolutions? You can easily apply those same goals to your brand. Here are a few branding resolutions...

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Posted on July 12, 2017
Brand Strategy

Now that we’ve all had a moment to catch our breath from the mad dash to the finish line that is the end of financial year, it’s time to start planning the year ahead and get onto allocating your design budget (cue coffee). Here are a few things to consider as you sit down to tackle that mega spreadsheet again this year: [vc_empty_space height="20px"] 1. Set your goals. Perhaps you are wanting to build...

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Posted on May 11, 2017
Brand Strategy

Do you have a design strategy at play? To succeed in today’s ever challenging marketplace, businesses need to evolve and create unique and considered strategies. In other words, you need to stand out. To be ahead of your competitors, it is imperative to differentiate yourself from the pack, a task that may seem complex and involved. We believe that integrating a design strategy in your company can contextually innovate your business...

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Posted on March 21, 2017
Brand Strategy

Okay, so your logo rocks, your product is un-flippin believable and your service is out of this world amazing. What else is there? Well it’s definitely a fabulous start, but designing a kick-ass identity is only one tiny component of delivering a superhero strong brand. A pretty logo alone won’t secure you an army of loyal customers, but hit them with hulk-like brand and you may be able to do just...

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