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Customer Experience

Posted on July 13, 2020
Brand Strategy, Customer Experience

Now that restrictions are easing in many states, how do businesses recover and re-connect to their customers post-coronavirus? Unfortunately, there is no quick fix. No magical solution that will suddenly take everything back to the way it was before the pandemic. The world has changed forever. Not only has the entire business landscape changed, so has the demand for different products and services. There's been a shift in customer behaviours and needs,...

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Posted on February 10, 2020
Brand Strategy, Customer Experience

This International Women's Day, Bright Yellow is celebrating two years of Womentor — a global mentorship program for women in graphic design. This event is an excellent opportunity for people in the industry to meet and connect. If would like to get to know some pretty awesome women who love design and smiling a lot – then please come along! Please note, you do not need to be a part of the...

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Posted on January 31, 2020
Brand Strategy, Customer Experience

As we increasingly opt for auto-reply systems and customer service bots on our digital platforms, the question begs to be asked — has our hyper-connected world resulted in reduced human interaction? [vc_empty_space height="20px"] Our world is becoming more and more connected by the day. Huge technological advancements have defined the last decade and paved the way for a new breed of consumer, the “connected customer”. Connected customers (who overwhelmingly make up a large...

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Posted on December 5, 2018
Customer Experience

Everyone loves a good story. Utilising the power of storytelling to connect and convert customers is integral to any brand. Told well, a good narrative will show authenticity, foster trust, and resonate with the right people. Here's our three tips on how to effectively communicate your story. But first what is a brand story? [vc_empty_space height="20px"] Brand stories explained. A brand story tells your customers why your business exists. It should inspire emotions, making...

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Posted on July 10, 2018
Customer Experience

A unique and memorable brand experience creates loyalty, increases sales, supports lead generation, builds brand advocacy and makes customers feel valued. Sounds good huh? In days gone by, brands were able to rely on the “sell and forget” method. Companies sold their product or service to the customer, the customer went on their way and no further interaction took place until the next transaction. Times have changed. These days, brands should be aiming for...

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Posted on September 20, 2017
Customer Experience

To ensure the success of your business, it is vital to have an excellent understanding of your customer and their needs. If you don’t know who they are and what they think of your company, then how are you going to create a marketing strategy that speaks to them? Your next campaign will be like throwing design darts hoping that one might reach the target. So before you start planning your...

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Posted on February 22, 2017
Customer Experience

With the rise of social media and the sophistication of the cyber world, online marketing is now the dominant medium employed by companies to promote their brand with many opting to focus solely on a digital output. So is there really a place for traditional media in today’s digital world? Absolutely! Not only does print design perform better in some sectors than others, the most successful and powerful campaigns are ones...

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