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Customer Experience

Everyone loves a good story. Utilising the power of storytelling to connect and convert customers is integral to any brand. Told well, a good narrative will show authenticity, foster trust, and resonate with the right people. Here's our three tips on how to effectively communicate your story. But first what is a brand story? [vc_empty_space height="20px"] Brand stories explained. A brand story tells your customers why your business exists. It should inspire emotions, making...

A unique and memorable brand experience creates loyalty, increases sales, supports lead generation, builds brand advocacy and makes customers feel valued. Sounds good huh? In days gone by, brands were able to rely on the “sell and forget” method. Companies sold their product or service to the customer, the customer went on their way and no further interaction took place until the next transaction. Times have changed. These days, brands should be aiming for...

To ensure the success of your business, it is vital to have an excellent understanding of your customer and their needs. If you don’t know who they are and what they think of your company, then how are you going to create a marketing strategy that speaks to them? Your next campaign will be like throwing design darts hoping that one might reach the target. So before you start planning your...

With the rise of social media and the sophistication of the cyber world, online marketing is now the dominant medium employed by companies to promote their brand with many opting to focus solely on a digital output. So is there really a place for traditional media in today’s digital world? Absolutely! Not only does print design perform better in some sectors than others, the most successful and powerful campaigns are ones...