FaBA

Where research and industry unite

Impact areas

Health, Community, Environment

The challenge

Australia’s food and beverage sector is being reshaped by research, innovation and industry collaboration. The Food and Beverage Accelerator (FaBA) brings those worlds together—connecting researchers, producers and manufacturers to accelerate innovation and strengthen Australia’s food and beverage industry.

With diverse partners, audiences and ambitions, FaBA needed more than a distinctive identity. It needed a brand that could create a sense of shared purpose, make a complex initiative easier to understand and give everyone involved something to get behind.

Our solution

We developed a brand strategy and identity built around connection, collaboration and collective progress.

Inspired by microscopic structures and Indigenous artistry, the visual language brings together ideas of diversity, scientific discovery and shared purpose—creating an identity that feels both deeply connected to its context and optimistic about what comes next.

We built the identity as a flexible system that could work across research, industry and government audiences, giving FaBA a consistent and recognisable way to show up wherever the collaboration takes it.

The result

FaBA emerged with a clear, confident identity for an ambitious collaborative initiative—one capable of bringing diverse partners together while making its purpose easier to understand.

The brand gives FaBA a platform to tell its story, showcase the innovation happening across the sector and build recognition as it works towards a stronger future for Australian food and beverage.

Services

Brand Strategy

Brand Identity

Website

Campaign + Communications

Design System

Motion + Animation