Qualitative data analysis gives people the power to make more informed decisions and allows insights to advance their area of exploration. QSR International are the creators of NVivo, a software program that supports qualitative and mixed methods research.

We worked with QSR to refresh their image and re-position their brand to reflect their story and brand pillars.

They required a suite of collateral, templates and a complex brand guidelines document that could be easily navigated in-house, so it was important that the design be accessible, versatile and bold yet simple.