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Brand Agency Tag

Position vacant for mid-level graphic designer Here at Bright Yellow, we believe that, by connecting people to brands, we can create a brighter world. We specialise in creating strong and successful brands that engage and help the businesses we work for prosper. We offer our clients expert advice paired with design excellence. Regardless of size, we approach each project with the same enthusiasm and personalised service. We value the importance of consistency,...

Now that restrictions are easing in many states, how do businesses recover and re-connect to their customers post-coronavirus? Unfortunately, there is no quick fix. No magical solution that will suddenly take everything back to the way it was before the pandemic. The world has changed forever. Not only has the entire business landscape changed, so has the demand for different products and services. There's been a shift in customer behaviours and needs,...

This International Women's Day, Bright Yellow is celebrating two years of Womentor — a global mentorship program for women in graphic design. This event is an excellent opportunity for people in the industry to meet and connect. If would like to get to know some pretty awesome women who love design and smiling a lot – then please come along! Please note, you do not need to be a part of the...

As we increasingly opt for auto-reply systems and customer service bots on our digital platforms, the question begs to be asked — has our hyper-connected world resulted in reduced human interaction? [vc_empty_space height="20px"] Our world is becoming more and more connected by the day. Huge technological advancements have defined the last decade and paved the way for a new breed of consumer, the “connected customer”. Connected customers (who overwhelmingly make up a large...

Everyone loves a good story. Utilising the power of storytelling to connect and convert customers is integral to any brand. Told well, a good narrative will show authenticity, foster trust, and resonate with the right people. Here's our three tips on how to effectively communicate your story. But first what is a brand story? [vc_empty_space height="20px"] Brand stories explained. A brand story tells your customers why your business exists. It should inspire emotions, making...

Are you a brand design genius? We are giving you the opportunity to work with a friendly bunch of experienced creatives in our amazing bright and tropical boutique studio. Hi! We’re Bright Yellow, a Brisbane based branding and design agency who are currently on the hunt for an experienced full-time designer with a background in corporate branding. As a fast-paced creative studio, we are looking for a self-motivated go-getter to join our team...

A unique and memorable brand experience creates loyalty, increases sales, supports lead generation, builds brand advocacy and makes customers feel valued. Sounds good huh? In days gone by, brands were able to rely on the “sell and forget” method. Companies sold their product or service to the customer, the customer went on their way and no further interaction took place until the next transaction. Times have changed. These days, brands should be aiming for...

The cost of getting a logo wrong can far outweigh the cost of hiring a good brand agency to get it right. Quality logo design is more complex than many people give it credit for. Whether you are starting a business from scratch or updating an existing brand, developing a kick-arse logo is pivotal to the success of your branding. So what are the essential qualities of a great logo? Here are...

It’s a question that often gets thrown around a meeting room and then quickly overlooked, mostly due to budgeting reasons or a lack of understanding of what a brand agency actually does. Investing in design is one of the most important decisions that a company can make and trusting a brand agency to uphold the integrity of the brand is paramount. Here’s a few reasons why collaborating with a brand agency...

January is the perfect time to reflect on the year that has been and resolve to make the year ahead just that little bit better. Some of us vow to hit the gym more, drink less, be better with finances and get out and meet new people but what about your business New Years resolutions? You can easily apply those same goals to your brand. Here are a few branding resolutions...