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Customer Experience Tag

Posted on October 27, 2021
Positions Vacant

Position vacant for graphic designer Here at Bright Yellow, we believe that we can create a brighter world by connecting people to brands. We specialise in creating strong and successful brands that engage and help the businesses we work for prosper. We offer our clients expert advice paired with design excellence. Regardless of size, we approach each project with the same enthusiasm and personalised service. We value the importance of consistency, creativity,...

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Posted on July 13, 2020
Brand Strategy, Customer Experience

Now that restrictions are easing in many states, how do businesses recover and re-connect to their customers post-coronavirus? Unfortunately, there is no quick fix. No magical solution that will suddenly take everything back to the way it was before the pandemic. The world has changed forever. Not only has the entire business landscape changed, so has the demand for different products and services. There's been a shift in customer behaviours and needs,...

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Posted on February 10, 2020
Brand Strategy, Customer Experience

This International Women's Day, Bright Yellow is celebrating two years of Womentor — a global mentorship program for women in graphic design. This event is an excellent opportunity for people in the industry to meet and connect. If would like to get to know some pretty awesome women who love design and smiling a lot – then please come along! Please note, you do not need to be a part of the...

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Posted on January 31, 2020
Brand Strategy, Customer Experience

As we increasingly opt for auto-reply systems and customer service bots on our digital platforms, the question begs to be asked — has our hyper-connected world resulted in reduced human interaction? [vc_empty_space height="20px"] Our world is becoming more and more connected by the day. Huge technological advancements have defined the last decade and paved the way for a new breed of consumer, the “connected customer”. Connected customers (who overwhelmingly make up a large...

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Posted on December 5, 2018
Customer Experience

Everyone loves a good story. Utilising the power of storytelling to connect and convert customers is integral to any brand. Told well, a good narrative will show authenticity, foster trust, and resonate with the right people. Here's our three tips on how to effectively communicate your story. But first what is a brand story? [vc_empty_space height="20px"] Brand stories explained. A brand story tells your customers why your business exists. It should inspire emotions, making...

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Posted on July 10, 2018
Customer Experience

A unique and memorable brand experience creates loyalty, increases sales, supports lead generation, builds brand advocacy and makes customers feel valued. Sounds good huh? In days gone by, brands were able to rely on the “sell and forget” method. Companies sold their product or service to the customer, the customer went on their way and no further interaction took place until the next transaction. Times have changed. These days, brands should be aiming for...

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Posted on February 23, 2018
Brand Strategy

It’s a question that often gets thrown around a meeting room and then quickly overlooked, mostly due to budgeting reasons or a lack of understanding of what a brand agency actually does. Investing in design is one of the most important decisions that a company can make and trusting a brand agency to uphold the integrity of the brand is paramount. Here’s a few reasons why collaborating with a brand agency...

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Posted on January 18, 2018
Brand Strategy

January is the perfect time to reflect on the year that has been and resolve to make the year ahead just that little bit better. Some of us vow to hit the gym more, drink less, be better with finances and get out and meet new people but what about your business New Years resolutions? You can easily apply those same goals to your brand. Here are a few branding resolutions...

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Posted on November 7, 2017
Brand Agency

You have a brief in hand, you’re at the starting gates and you’re champing at the bit to run a winning race on your next campaign. But backing the right design team can sometimes feel like a bit of a gamble. In such a large, competitive field, the decision can almost be overwhelming. [vc_empty_space height="30px"] Here are 5 tips on how to get the best bang for your buck. [vc_empty_space height="20px"] Factor 1: The right...

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Posted on September 20, 2017
Customer Experience

To ensure the success of your business, it is vital to have an excellent understanding of your customer and their needs. If you don’t know who they are and what they think of your company, then how are you going to create a marketing strategy that speaks to them? Your next campaign will be like throwing design darts hoping that one might reach the target. So before you start planning your...

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