UniQuest

Giving innovation a clearer path to market

Impact areas

Health, Community, Environment, Culture

The challenge

UniQuest helps turn university research and discoveries into opportunities with commercial potential—connecting researchers, industry and investors to take promising ideas further.

Operating across complex technologies, diverse audiences and different stages of commercialisation, UniQuest needed a brand that could communicate with greater clarity and consistency while reflecting the calibre of the innovation it represents.

The challenge was to strengthen an established brand without losing its existing recognition—and create a more flexible system for telling complex innovation stories across an evolving organisation.

Our solution

We partnered with UniQuest to evolve its brand, creating a clearer and more confident visual system that reflected its role at the forefront of research commercialisation.

We refined the identity and expanded the design system across digital, publications, campaigns, events and communications—creating greater consistency while giving the team more flexibility to communicate different ideas to different audiences.

That partnership continues today, with ongoing strategic and creative support helping UniQuest bring complex research and commercialisation stories to life with clarity and confidence.

The result

UniQuest emerged with a stronger, more cohesive brand system designed for the breadth and complexity of its work.

The evolved identity gives its team a consistent platform for communicating across researchers, industry, investors and partners—while providing the flexibility to showcase diverse technologies, opportunities and stories as they move from research towards the wider world.

Services

Brand Identity

Design System

Campaign + Communications

Website + Digital

Publications

Conference + Event