cmr
Impact areas
Health
Community
Happiness
cmr is a progressive healthcare recruitment agency on a mission to create a better healthcare workforce and, ultimately, better health for everyone. With a focus on community, connection and innovation, cmr has been building a solid national network since 2012. In 2024, we revitalised cmr’s branding to embody the company’s core values of community, exploration, and respect. This powerful identity reflects their commitment to improving the lives of Australians through togetherness and innovation.
The rebrand was a comprehensive effort that extended far beyond a simple logo refresh. We delved deep into every aspect of their brand identity, transforming their visual language and messaging.
To ensure a cohesive brand experience, we designed a suite of collateral, including eye-catching conference stands, engaging animated elements, and impactful seasonal campaigns. We also created branded templates to streamline their internal and external communications.
One of the highlights of this project was the development of their new podcast brand, “It Takes Heart”. With its distinctive identity linking to the main cmr parent brand, this podcast is a powerful platform to amplify the voices of healthcare workers and showcase their invaluable contributions to Australian communities.
Services
- Brand Strategy
- Brand Identity
- Digital
- Campaign
- Signage
- Exhibition
- Employee Engagement
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