Food and Beverage Accelerator (FaBA)
Impact areas
Health
Community
Environment
The Food and Beverage Accelerator (FaBA) is a groundbreaking initiative that brings together academia, industry, and government to revolutionise Australia’s food and beverage manufacturing industry. To capture the essence of this ambitious project, we developed a brand identity that reflects FaBA’s collaborative spirit and innovative focus.
Our design approach centred around three interconnected elements, symbolising the synergy between industry, business, and research. This visual representation conveys a united front working towards a common goal, with diverse graphic forms illustrating the dynamic exchange of ideas and knowledge.
The vibrant colour palette and bold shapes, inspired by Indigenous art and microscopic structures, add a contemporary and distinctive touch. The brand identity has been well-received within the industry, setting FaBA apart from other research centres and establishing it as a leading force in food and beverage innovation.
Services
- Brand Strategy
- Brand Identity
- Digital
- Campaign
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