Lucas’ Papaw Remedies

Impact areas

Health

Community

Happiness

Culture

Lucas’ Papaw Remedies, a beloved Australian brand with a rich history, entrusted us to breathe new life into its branding with some reimagined campaigns. We embraced the challenge of honouring their heritage while infusing a contemporary touch, creating a campaign that resonates with both loyal customers and new generations.

By delving into the brand’s core values of warmth, care, and family, we developed a design language that captures the essence of Lucas’ Papaw Remedies. While retaining the iconic original logo, we infused a natural, earthy colour palette to harmonise with their iconic bright red.

Drawing inspiration from the Australian landscape and flora, we introduced organic textures layered with earthy, natural hues. This thoughtful combination forms a welcoming composition that authentically reflects the brand’s Australian identity, seamlessly blending tradition with a fresh, modern aesthetic.

Through our collaborative efforts, we have helped Lucas’ Papaw Remedies strengthen their brand position and connect with a wider audience.

Services