Mater Fun Run
Impact areas
Health
Community
Happiness
Culture
The International Women’s Day Fun Run is the most powerful tool in the Mater Foundation fundraising arsenal, raising millions of dollars annually to help women with breast cancer now and into the future. Since 2021, we’ve been privileged to play a role in the evolution of this iconic event, continually refining and refreshing its brand to maximise its impact and reach.
We work closely with the Mater Foundation team each year to enhance the brand’s appeal, attract more participants, and generate more support. Through strategic branding for this widespread campaign, we help cement the Fun Run as a beloved tradition, inspiring hope year after year.
Our collaborative efforts have focused on empowering women, fostering a sense of community, and driving awareness for breast cancer. Through a fun and optimistic brand, we’ve captured the essence of the event, inspiring participants to come together and make a difference.
Services
- Brand Identity
- Campaign
- Digital
- Signage
- Wayfinding
- Advertising
Next project