The bright side
A bright mix of industry insights, meaningful musings and studio news.
Meet our pawfect CPO
Dog days are the best. We love it when our Chief Pawsitive Officer (CPO), Gnocchi, drops into the studio to check on progress and offer up some dog gone pawsitivity.
Standing tall and sitting pretty
To fuel our creative energy and support our team’s wellbeing, we encourage an active and flexible work environment. Our top notch sit-stand desks allow us to move freely, enhancing focus, productivity and mood across the team.
cmr wins best brand
Congratulations to our wonderful long-standing client cmr for winning Best Brand at the APSCo Australia Awards 2024. We recently revitalised cmr’s branding to embody the company’s core values of community, exploration, and respect. This powerful identity reflects their commitment to improving the lives of Australians through togetherness and innovation.
Supporting Seed Mob’s movement for climate justice
Seed Mob is a First Nations led climate justice movement campaigning to protect country, culture, and the climate. Their work aims to empower First Nations young people to lead change in their communities and take collective action on campaigns that make a real difference. Since 2021, we’ve been avid supporters of Seed Mob’s mission to drive climate justice across Australia. We demonstrate our support through monthly donations. Image source: Seed Mob
Doing our bit to keep local land and waterways clean
This March, the Bright Yellow crew will be rolling up our sleeves for the nationwide community-based environmental event — Clean Up Australia Day. Alongside millions of others, we’ll be helping to remove litter and waste from beaches, parks, streets, and waterways to contribute to a cleaner, healthier future for all.
Zero Net Emissions in Agriculture CRC
We’re excited and proud to announce that the University of Queensland has engaged us to strategise and re-brand their newly launched Cooperative Research Centre, which will focus on reducing emissions from Australian agriculture. Our branding will position the centre as a leading innovator who will actively contribute to Australia’s decarbonisation goals by delivering new products and services, contributing to education and capacity building, informing decision-making, and engaging with end users.
We’re tickled pink to be Mater Foundation’s chosen design partner for another year
Every March, Brisbane transforms into a vibrant sea of pink for the International Women's Day Mater Fun Run. As Mater Foundation’s design partner since 2020, we’ve once again had the privilege of shaping the branding for this monumental event. It’s incredibly rewarding to see thousands of people come together, united in their efforts to support those affected by breast cancer. We’ll be there, will you?
Celebrating women in business
We’re proud as punch to be a 100% female-owned and led company. Our directors, Rach and Georgie, are strong advocates for acknowledging, supporting, and empowering women in the creative industry. 88% of our team is female, so celebrating women in our business is a daily occurrence. To mark the occasion of International Women’s Day 2025, we’re excited to announce our affiliation with Female Owned, a social enterprise that acknowledges female-owned businesses in Australia. To all the lady bosses and female advocates working for gender equality in our workforce—we celebrate you.
Teamwork makes the dream work
In May 2024, we hosted a company retreat that perfectly blended work, play, and wellness. We ventured into the southeast Queensland countryside for a few fun-filled days to build a stronger team culture, improve employee morale, and promote team and personal wellness. The retreat was packed with various activities to engage employees and create lasting memories. From scenic morning walks/runs and meditation to feeding the farm animals and participating in a funky retro disco dress-up murder mystery, there was something for everyone.